News and Curiosity

Sixtus Italia’s recipe: focus on quality. Interview with the President Mauro Marrucci

mauro-marrucci
Innovation, quality, training. These are the three key words which have accompanied Sixtus Italia's work during 2016 and which the company will focus on even more for next year. New concepts which have concerned the internal structure and market strategies with the aim of offering professionals (and not only them) high quality products for mental and physical wellbeing. An activity that will be increasingly accompanied by a careful training and information activity for correctly using the products. Mauro Marrucci, president of Sixtus Italia reviews 2016 for us and illustrates what we can expect for the next year. We are approaching the end of 2016, an important year for Sixtus Italia, which saw important changes in the corporate strategies… 2016 was a very special year, it generated a trend reversal by Sixtus with the sale of the ""Pharmacy"" branch and the strengthening of the 'I-Tech' and 'Food' departments both now and for the future. These are choices linked to a path which the Marrucci family has been following for some time, which has been aiming at further increasing the technological research and the nutraceuticals sector compared with the pharmacy sector, by introducing Sixtus brand products onto the national and international territories, in order to increase the brand’s content. Among next year's priorities there will therefore be the wish to increase, strengthen and enrich this trend which began in 2016, without prejudice to the collaboration with BSN, which is considered strategic both by Sixtus and by BSN. Therefore, for Sixtus Italia, a new chapter is opening up under the banner of innovation? We will continue with our commitment to marketing increasingly innovative products because nowadays being on the market with products which are similar or already produced by others, no longer pays. What are your goals for next year? One of the objectives we have set ourselves is to create an innovative academy whose purpose is to train graduates in physiotherapy and masseurs and physiotherapists to correctly use the products that Sixtus will market from 2017. Within this strategy is there also a willingness to counter the poor quality of products from emerging economies? No. Copying quality products is always difficult. Our research is based on a group of experts, of specialists who identify the shortcomings of the health and food sector and we only place quality products on the market after this type of analysis. So the key word to stay in the market is quality? This is the first ingredient, but it must be accompanied by a correct use of the products. This is why we focus not only on the product, but also on training those who choose to turn to Sixtus Italy. Our goal is to create and train an ‘knowledgeable consumer’, aware of the choices, bearing in mind that we are talking about people's health. How is this commitment by Sixtus Italia implemented? I’ll list only a few figures: in 2017 we have planned over 20 courses as Accademia and 50 as Sixtus, almost 70 events in a year i.e. more than one a week. Let’s finish with a wish for next year... I hope for a successful 2017 for everyone, both for me and for my employees...Perhaps more for me since I'm over 80 years old.

You might also be interested in

Palestra in casa
News and Curiosity

Setting up a home gym: reasons and benefits

There are various reasons why someone might prefer setting up a home gym: more privacy, personalized workouts, time optimization, comfort and flexibility. By incorporating bodyweight exercises and compact, space-efficient equipment, working out with a small home gym has become an increasingly popular and practical choice, especially for those with a dynamic lifestyle who value flexibility, […] read more
ittiolo
News and Curiosity

Ichthyol: uses and benefits

What is Ichthyol? Ichthyol, also known as ichthammol or ammonium bituminosulfonate, is a mineral tar, meaning it is a naturally occurring substance. It is primarily used in dermatology due to its strong antiseptic, anti-inflammatory and keratolytic properties. It is a complex substance derived from the distillation of bituminous shales, which are rich in fossil remains […] read more
arnica
News and Curiosity

Arnica: uses and properties

What is Arnica used for? If you’re into sports, you’ve probably heard of arnica: an indispensable ally for managing minor injuries, bruises, and muscle pain. Arnica is a natural remedy used to combat inflammation, swelling, muscle stiffness, and joint pain. When applied to the skin, it can also help reduce bruises and swelling. The properties […] read more
0
    0
    Cart
    Your cart is emptyBack to shop
      Apply Coupon
      Available Coupons
      start5 Get 5% off Automation mail marketing - Carrello abbandonato
      test Get 10% off 10%
      welcome5 Get 5% off Automation mail marketing - Welcome mail