The growing success of female basketball

A movement that grows and that increasingly gains fans and enthusiasts throughout Italy. These are the numbers that certify the growing success of our women's basketball which in the season just ended recorded for example over 5,000 paying spectators for the Final Four of Premier League Coppa Italia at the Pala Taliercio in Venice and 150,000 people glued to the TV to follow the final. A success also for the Championship finals, which saw the first historic victory of Gesam Gas Lucca, with over 230,000 spectators sitting in front of the TV and a huge participation live and online. Important figures that indicate that nowadays women’s basketball is increasingly followed and gathers together a community represented by over 7,000,000 inhabitants from 14 of the 19 Italian regions.

The collaboration with Sixtus Italia

A movement that can now also count on the collaboration with Sixtus Italia: our legendary bag will in fact become part of the pink basketball team thanks to the agreement signed in recent weeks with the Women's Basketball League with whom we will be partners for the next three seasons. After all, the relationship between Sixtus Italia and our basketball has been consolidated for a long time and will continue in the coming seasons. Starting from the support to send our national team members to the basket: in fact the collaboration with the Italian Basketball Federation, has been renewed, and we will be the official suppliers for a further two years. And our bag this year was the protagonist in the arenas throughout the season until the Play Offs with 5 out of 8 teams choosing our products: Sidigas Avellino, EA7 Emporio Armani Milano, Grissin Bon Reggio Emilia, Umana Reyer and Dolomiti Energia Trento who played for the Championship in the finals that for us was a real local derby! In the end it was Venice which celebrated after six tightly drawn matches, undoubtedly impressing and honouring those who love basketball. And Sixtus Italia is confirmed as the first supporter of all our basketball which knows how to convey the positive values of sport and which renews its commitment, enthusiasm and passion both on the court and on the stands every time. The season will start soon and our bag will still be there, on the side-line!